The company's business model is based on hot pot stores, attracting local consumers and tourists to Shantou through offline store signs and brochures and online public comments and Meituan, while using high-quality services to increase customers' consumption.

The company segments its customers into consumer groups. Offline sales are carried out through the XINHUAWUJI beef hotpot restaurant located near Xinghua Park and Zhongshan Park, and the wholesale shop XINHUAWUJI beef balls is used as a platform to better improve the popularity. Visitors to Shantou can buy hand letters in XINHUAWUJI beef ball store, promising that there will be no addition and delivery on the same day through vacuum packaging, allowing customers to experience one-stop service. Customers can also place orders on the "XINHUAWUJI" public number established by the company, Taobao and tremolo, and can buy beef, beef balls, beef tendon balls, sauce and other commodities. The company provides express delivery services, and the goods and express freight are clearly marked in the online mall, so that the information is open and transparent. The public number also provides in-store service. Customers can queue up in the public number in advance to pick up the number, which can not only let customers know the basic situation of the current store traffic, but also save the waiting time of customers in the store and improve the customer's consumption experience and the company's service quality.