XinghuaWuji Catering Management Co., Ltd is a catering management company with Chaoshan food culture as the soul and beef as the carrier. At present, the company's main business is catering services, food sales, catering management consulting, planning and hotel management consulting.

"Dianping" APP has more than 15 billion page views (websites and mobile devices) per month, of which the page views of mobile clients exceed 85%, and the cumulative number of independent users of mobile clients exceeds 0.2 billion. The public comment must eat list uses the method of "big data-based, comprehensive user experience" and adheres to the positioning of "high cost performance, local characteristics, wide range of categories and rich scenes". The selection is independent and fair, the quality is strictly selected, the taste is preferred, and 1463 high-quality restaurants in 50 cities are selected. In the public comment on official website, the favorable rating reached more than 9.1, ranking first in the list of Shantou beef hotpot restaurants. XINHUAWUJI beef hotpot has been on the public opinion list for three consecutive years in 2018, 2019 and 2020.

Dianping has awarded the honor of "five-star merchant of the year" to more than 8000 high-quality merchants nationwide. The "Five-Star Merchant of the Year" is selected from more than 1000 million restaurants through the real comments of each public comment user. At the same time, it integrates the three major factors of taste, service, and environment, and aims to commend the continuous improvement of products in the past year. And service, catering merchants who make the customer experience the ultimate. Only 9 out of every 10000 merchants can obtain it, which is the highest honor awarded by consumers to merchants. XINHUAWUJI beef hotpot won the honor of "five-star merchant of the year" in 2018.

XINHUAWUJI beef hot pot in the "Guangdong new style" program broadcast and priority recommend. The column "Guangdong New Style" is a column that conveys brand value for enterprises in the whole province, finds a direction for product promotion of enterprises in the whole province, tells entrepreneurial stories for enterprises in the whole province, and builds confidence for the future development of enterprises in the whole province.

XinghuaWuji Catering Management Co., Ltd adheres to the people-oriented business philosophy. The company has provided more than 160 jobs, and its employees are mainly from rural areas, which has solved the employment problems and family economic problems of some rural population. Before the employees take up their posts, the company will conduct systematic training to enhance their sense of belonging and ownership to the company. Promote two-way communication between enterprises and employees, management and employees, enhance the company's centripetal force and cohesion, and shape an excellent company culture. Improve the overall quality of employees, improve service levels, and establish a good image of the company. Staff training improves the overall quality of employees and gives them more advantages in market competition. All employees are entitled to paid holidays, five insurances and one fund, work injury subsidies and on-the-job training benefits. Children are the future of a family, and education can change the fate of a family. The employees of the company mainly come from rural areas. Because of the family economic level, family cultural background, educational resources imbalance and other factors, they may lag behind the children in the city in terms of children's education. Taking into account the above factors, the company provides education support subsidies for the children of all employees from primary school to undergraduate, 3600 yuan per person per year. Education support subsidies have a wide coverage and a long duration, which is rare in all catering industries.