At present, the company's main business units are: wholesale business unit, retail business unit, e-commerce business unit, catering business unit, production business unit

The main business platforms are: beef balls production wholesale, retail, catering, e-commerce, from the media public number and other platforms;

The main sector profiles are as follows:
1.XINHUAWUJI beef retail and wholesale: long-term supply of goods to many Chaoshan beef hotpot restaurants, taking advantage of the geographical advantage of only 200 meters adjacent to the cattle slaughterhouse, live cattle are killed and sold to ensure the quality of meat.

2.XINHUAWUJI beef hot pot: adhere to the business philosophy of "strictly selecting good meat and focusing on technology", ensure that beef is not separated from meals, and strictly control the production of each plate of meat. After opening for three years, it has been selected into the public comment must eat list for two consecutive years, Shantou public comment top list and beef hot pot evaluation list. From a small noodle soup shop to a punch-in place for many beef hotpot lovers.

3. Wu Ji food factory: focus on the production and research and development of beef balls. The beef balls produced have a beef content of more than 90%, and are accompanied by a secret recipe developed by the person in charge in the beef ball industry for 10 years. Beef balls are made and sold every day to ensure freshness and quality. And the retail price is lower than the market price in Shantou, so our products have received unanimous praise from consumers in terms of quality and price.

The three departments work together to manage fine, save costs and ensure a virtuous circle of industrial chain in which good meat is not wasted and fresh balls are not overstocked.
High sales volume has brought high purchase volume. XINHUAWUJI have become the big customers of many slaughterhouses. We can give priority to selecting good cattle. A good supply chain reduces the operating cost, and can also provide consumers with good products with low prices continuously. This is a competitiveness that is difficult for us to replicate.

At present, the company's main business units are: wholesale business unit, retail business unit, e-commerce business unit, catering business unit, production business unit
 

Quality as the core of the fist-style promotion. Attract local consumers and tourists to Shantou through offline store signs and brochures, online public comments and Meituan, etc., and use our high-quality services to increase customer consumption.

Offline to food and beverage stores, retail stores and wholesale as a platform, through the provision of experience to absorb traffic. Offline through the XINHUAWUJI beef hotpot restaurant located near Xinghua Park and Zhongshan Park for product sales, the use of XINHUAWUJI beef balls wholesale shop as a platform to better enhance the company's visibility. Through the production of exquisite brochures, introduce the company's recommend dishes, new products and store environment, distribute them around the store and place them at the cash register for customers to pick them up, attract nearby diners to come and taste them and introduce them to their relatives and friends, thus improving the popularity of the store.

Online through WeChat public number, circle of friends, trembles, microblogs and other online social platforms to do further brand promotion at the same time grafting product sales. The number of users of tremolo exceeded 0.1 billion in half a year after its launch, with more than 1 billion videos played daily. tremolo, which has long occupied the top spot in photography and video APP downloads, XINHUAWUJI beef chafing dish was viewed 633000 times in tremolo. There are 0.486 billion monthly users of microblog, and the number of hits on XINHUAWUJI beef chafing dish is 222000.